In the age of digital information overload, good SEO can make your research stand out.
Needless to mention, most researchers use the web to look for the literature and to speak with peers. At the identical time, the globe Wide Web has gotten crowded. That’s why more and more people are commencing to consider new ways of creating their research more visible online.
Search Engine Optimization (SEO) may be a controversial issue and may well be interpreted as cheating or unfair competition by some, but of course, much like getting the best Link Building Services & Packages: 100% Editorial White-Hat Backlinks, good SEO practice is nothing of the type. As you’ll see, academic SEO is simply a collection of some tips that you simply should consider after finishing work on your book or paper, and which could induce more views, downloads, and citations. However, it’ll only work if the publication itself is sweet and interesting enough. Academic SEO doesn’t substitute but supports the standard of content.
To optimize your research articles for educational search engines, follow these 7 steps:
1. PICK RELEVANT AND EFFECTIVE KEYWORDS
for both search engines and literature recommendation tools, keywords are crucial elements. Disregarding this fact will limit the possibilities of gaining an audience on the web.
After finishing work on your book or paper, you must take a flash to consider choosing keywords. Probably the simplest way of doing it’s to easily list the words that are used frequently within the text. You must make sure that you have got not missed any of the crucial terms of your argument and so check if they’re relevant to your field. If they’re not, try and replace them with well-defined equivalent terms. Try and limit the number of keywords to the few most specific to your book or paper.
A good idea is to check them together with your favorite academic search engine to confirm that the search returns works that are relevant to yours. After you have got chosen the proper keywords, add a number of the foremost popular synonyms and abbreviations.
2. CREATE A BRIEF AND DESCRIPTIVE TITLE
Compose a brief and descriptive title from your keywords. It should be as simple as possible but not simpler, use Einstein’s razor. Remember that the title is the very first thing that a possible reader will see in search results.
The title needs to contain keywords and may describe your research. It’s not the most effective place to precise your artistic soul. “Therapy X decreased mortality in Y disease during a group of forty males” could be a far better title than “Victory on an invisible enemy: success in fighting disease Y with therapy X”.
3. WRITE A TRANSPARENT ABSTRACT
Write a transparent abstract that contains your keywords, and if possible also some synonyms familiar to non-professionals. It should be simple. Describe your objectives, methods, results, and conclusions. Placing keywords should be easy if you have got chosen them correctly.
4. REVIEW THE BODY OF YOUR WORK
Ensure that the keywords are present in your article which occur frequently but not so frequently to annoy the reader. Remember that you just have written this text for a personality, not a hunt engine. Although remember to follow the editorial requirements of the journal, create a “references” or “bibliography” section and link your references, if possible with a DOI number.
You should also ensure that every one graphics, tables, and graphs that you just have used are vector as critical raster ones (*.bmp, *.png, *.gif, *.tif, *.jpg are samples of raster objects that don’t seem to be recommended). Otherwise, search engines won’t be ready to read them, and also the text inside these graphs won’t influence your position in search results.
5. CHOOSE AN ACCEPTABLE JOURNAL
Consider publishing your add an Open Access model. Nonrestrictive licensing will allow your work to be resubmitted to a bigger number of places on the net.
A wider reach can even be achieved by choosing a journal that’s indexed by a giant number of educational databases and search services, like CrossRef, Clarivate Analytics’ Web of Science, the Directory of Open Access Journals, etc.
If you’re close to publishing a paper, choose a journal with a reputation that’s relevant to the subject of your research (yes, a journal’s name is additionally relevant for SEO!)
6. CHECK YOUR METADATA
You should countercheck that the pdf document of your article contains all metadata like title, author affiliations, etc. The identical metadata should even be visible on the website, which is linked to the document (for example on a publisher’s website or on your private home page).
7. SPREAD THE WORD
About your recent work, publish it in your Mendeley library and inform your friends and colleagues via social media. While this can be certainly important, remember that it’s much reduced than doing the research itself!